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dc.contributor.authorMi, Jia
dc.contributor.authorNesta, Frederick
dc.date.accessioned2015-06-25T13:41:15Z
dc.date.available2015-06-25T13:41:15Z
dc.date.issued2006
dc.identifier.citationMi, J. & Nesta, F. (2006). Marketing library services to the Net Generation. Library Management, 27(6/7), 411-422.en_US
dc.identifier.urihttp://dx.doi.org/10.1108/01435120610702404
dc.descriptionFile not available for download due to copyright restrictionsen_US
dc.description.abstractPurpose – This paper aims to examine the role of marketing to new generations of library users. Design/methodology/approach – The paper reviews classical marketing texts and current user studies for applicability to library service. Findings – The paper finds that libraries can apply classic marketing principles to attract and better serve new generations of users. Although libraries no longer have a monopoly on information sources, libraries do offer value‐added services. Originality/value – By understanding the users and their contexts, the paper proposes various strategies of value to market librarians and library resources.en_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishingen_US
dc.subjectInformation servicesen_US
dc.subjectLibrariesen_US
dc.subjectMarket strategyen_US
dc.subjectStudentsen_US
dc.subjectUniversitiesen_US
dc.titleMarketing library services to the Net Generationen_US
dc.typeArticleen_US
dc.typeTexten_US
prism.publicationNameLibrary Managementen_US
prism.volume27
prism.issueIdentifier(6/7)
prism.startingPage411
prism.endingPage422
dc.identifier.handlehttps://dr.tcnj.edu/handle/2900/125


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