The isolation effect in advertising: Are usual advertisements remembered better?
Citation:
Bireta, T. J., & Simels, B. A. (2009). The isolation effect in advertising: Are usual advertisements remembered better? In M. Kelley (Ed.), Applied Memory (pp. 57-72). Hauppauge, NY: Nova Science.
Description
Department of Psychology File not available for download due to copyright restrictions
URI
https://www.amazon.com/Applied-Memory-Matthew-R-Kelley/dp/1606921436http://dr.tcnj.edu/handle/2900/4006