Show simple item record

dc.contributor.authorFishburn, Joshua
dc.contributor.authorHu, Yifeng
dc.identifier.citationHu, Y., & Fishburn, J. (2019, January 18-19). “Fresh Start” – An interactive video game with narrative immersion to promote mindful drinking among college freshmen [Poster presentation and video game demo]. CUNY Game Conference 5.0, Borough of Manhattan Community College, The City University of New York, New York, NY.en_US
dc.descriptionDepartment of Communication Studiesen_US
dc.descriptionDepartment of Design and Creative Technologyen_US
dc.descriptionFile not available for download due to copyright restrictionsen_US
dc.description.abstractResearch has shown that college freshmen do not find existing alcohol education programs engaging. Literature review indicates that narrative communication is more effective at producing positive changes in perceived social norms and behavioral intention than non-narrative communication. In addition, game-based learning has shown effectiveness in changing people’s health behaviors, including improving sexual health attitudes and knowledge, promoting learning about pain management, and reducing consumption of unhealthy foods. We therefore designed a narrative-based interactive video game that allows college freshmen to play through different scenarios, each of which represents something players might come across in their first year of college life. The goal was to engage players and prepare them to make healthy decisions related to alcohol consumption. This project is informed by several disciplinary traditions as well as interdisciplinarity. From a public health communication perspective, we identified concepts to be addressed in the intervention: alcohol misconceptions, alcohol expectancies, peer pressure, elevated risk situations, and consequences of binge drinking. From a game design perspective, we made design choices to match our project’s goal to the size and capability of our team. We chose the visual novel genre because it allowed us to tell a story primarily through characters and also gave players regular choices. We used a foldback narrative structure to limit the branching to a manageable number, and we designed mini-games to add variety to the interactions in the otherwise monotonous visual novel format.en_US
dc.title“Fresh start” - an interactive video game with narrative immersion to promote mindful drinking among college freshmenen_US

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record